The Business Case for DPDP Act Compliance

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Solution

Consent & Preference Management

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Capture consent separately for each purpose, keep a digitally signed record of each consent, and check every campaign list against it before anyone is contacted. ConsentIQ, the IQWorks consent management platform, also gives people a preference center to change their minds and writes opt-ins back to your CRM.

The Challenge

Consent Management Challenges

Consent is easy to collect and hard to evidence. A banner or form records a click, but when someone complains or a regulator asks, the organization has to show which purposes the person agreed to, what notice they saw, and whether they have since withdrawn.

The evidence also has to reach the teams that act on it. A withdrawal recorded on the website means little if a campaign still goes out to that person.

Bundled consent

One checkbox covers several purposes, so declining one purpose cannot be told apart from declining all of them.

No record of refusals

Only acceptances are stored, leaving no evidence that a person said no.

Campaigns out of step with consent

Campaign lists are built without checking who has actually agreed.

Cookies no one has inventoried

The cookies each website sets are unknown, so tags load before the visitor has agreed.

The Solution

Consent Management with IQWorks

Your team today

One checkbox for every purpose

With IQWorks

Consent recorded purpose by purpose

Each purpose is recorded separately and partial consent is a normal state, so a visitor can accept some purposes and decline others.

Your team today

No evidence when someone declines

With IQWorks

Refusals on record too

A decline is kept as a signed record, just like a consent, so you can show that a person said no.

Your team today

Campaign lists go out unchecked

With IQWorks

Consent checked before contact

Upload a campaign list and ConsentIQ clears only the people who agreed to be contacted, then keeps your CRM in step.

Your team today

Tags load before anyone agrees

With IQWorks

Cookies scanned and tags held

ConsentIQ scans each website for cookies, collects cookie consent through the banner, and holds tags until the visitor agrees.

See it working on your own data

A live walkthrough against your regulations and your systems.

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Products

Products for Consent Management

Capture and evidence

Consent Lifecycle Management

  • Capture through a popup, a hosted page with a QR code, an embedded form, the React SDK or the REST API
  • Capture tied to your registered domain, so other sites cannot submit consent in your name
  • A digitally signed record of each consent, in a console that masks personal identifiers
  • A public preference center for withdrawing or updating consent
  • Cookie scanning, cookie banners and tags held until consent
The notices behind consent

Privacy Compliance, Simplified

  • Privacy notices drafted by AI from the processing activities in your RoPA
  • Translations into the 22 scheduled Indian languages, or eight European languages for GDPR
How It Works

Consent Management Workflow

1

Register your websites and apps

Add each website or app in ConsentIQ and scan it for cookies.

2

Set purposes and notices

Define the purposes you ask consent for, and attach the notice people will see.

3

Capture consent

Deploy a popup, hosted page, embedded form, SDK or API, with each purpose recorded separately.

4

Act on it

Check campaign lists before sending, write opt-ins back to your CRM, and hold marketing tags until consent.

5

Handle changes

People withdraw or update consent in the preference center, and the dashboard tracks acceptance and withdrawals.

Key Takeaways

  • Evidence of each consent, and of each refusal
  • One place for people to withdraw or update consent
  • Opt-ins kept in step with your CRM
FAQ

Consent Management FAQ

HubSpot, LeadSquared, Salesforce, Zoho, Dynamics 365 and Marketo. Opt-ins are matched on email and synced back automatically.

Yes. ConsentIQ has the parent verify through DigiLocker that they are an adult before consent for the child is recorded.

Yes. Each consent record is tagged with its regulation, such as the DPDP Act or GDPR, and the dashboard breaks consent down by regulation.

Only when they need to. The ConsentIQ console shows people under pseudonymous labels and masks their identifiers.

Related

Consent Management Resources

Regulations

DPDP Act

Digital Personal Data Protection Act, 2023, India

GDPR

General Data Protection Regulation, European Union

Guides

Consent Management Implementation Guide

Implement a comprehensive consent management system that meets requirements across GDPR, DPDP Act, CCPA, and other privacy regulations.

Free Tools

Cookie Scanner

Scan any website for cookies and trackers

Privacy Policy Grader

AI-powered grade for any privacy policy

Comparisons

IQWorks vs OneTrust: Privacy Platform Comparison

Compare IQWorks and OneTrust privacy platforms. Features, pricing approach, data discovery, consent management, and compliance capabilities.

IQWorks vs Cookiebot: Consent Management Comparison

Compare IQWorks ConsentIQ with Cookiebot for cookie consent. Evaluate consent features, compliance, scanning, and platform capabilities.

IQWorks vs Osano: Privacy and Consent Platform Comparison

Compare IQWorks and Osano for privacy compliance and consent management. Evaluate features, vendor monitoring, and platform capabilities.

Glossary

Consent Management

Consent management is the systematic process of obtaining, recording, tracking, and managing individuals' consent for the collection and processing of their personal data in compliance with privacy regulations.

Cookie Consent

Cookie consent is the requirement under privacy laws for websites to obtain user permission before placing non-essential cookies or similar tracking technologies on a user's device.

Privacy Notice / Privacy Policy

A privacy notice is a public-facing document that informs individuals about how an organization collects, uses, stores, shares, and protects their personal data, as required by data protection regulations.

Articles

9 Best Consent Management Platforms for DPDP Act Compliance in 2026

Compare 9 consent management software options for DPDP Act compliance in 2026, including consent records, withdrawals, system sync, pricing, and key differences.

How ConsentIQ Proves Consent Without Storing Personal Data

ConsentIQ stores consent as a signed, hash-only artefact — provable and verifiable in real time, without keeping the data principal's email or phone.

Tamper-Evident Consent: Portable, Verifiable Proof

Proving a consent record is genuine years later: hash-chained audit trails and portable signatures anyone can verify without your platform.

Other Solutions

DPDP Compliance Solution

Notices, consent, children's data, rights requests and breaches for the DPDP Act, on one inventory.

DSR Automation

Every rights request verified, tracked against its deadline and answered from one queue.

Book a 30-minute walkthrough

Our team shows the products working together, live, on your regulations and your data.

DPDP Act, GDPR & PDPL Ready
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