IQWorks Consent & Preference Management is built on the ConsentIQ consent management platform. It captures consent separately for each purpose and keeps a signed record of each consent, and of refusals where the person entered an email or phone. Data Principals get a preference center to change their minds. ConsentIQ writes opt-ins back to your CRM and checks campaign lists against consent before anyone is contacted.
Consent Management Challenges
Consent is easy to collect and hard to prove. A banner or form records a click, but when a Data Principal complains or a regulator asks, the organization has to show which purposes the person agreed to, what notice they saw, and whether they have since withdrawn.
The proof also has to reach the teams that act on it. A withdrawal recorded on the website means little if the CRM still lists the person as opted in.
Bundled consent
One checkbox covers several purposes, so declining one purpose cannot be told apart from declining all of them.
No record of refusals
Only acceptances are stored, leaving no evidence that a person said no.
Marketing out of step
Opt-outs recorded on the website never reach the CRM, and campaigns go to people who withdrew.
Tags firing before consent
The cookies each property sets are not inventoried, so tags load before the visitor has agreed.
Consent Management with IQWorks
Your team today
One checkbox for every purpose
With IQWorks
Consent recorded purpose by purpose
ConsentIQ records each purpose separately and treats partial consent as a normal state, so a visitor can accept some purposes and decline others.
Your team today
No evidence when someone declines
With IQWorks
A signed record of refusals too
With refusal recording on, a decline is kept as a signed record when the person has entered an email or phone, so you can show they did not consent.
Your team today
Campaign lists go out unchecked
With IQWorks
Consent checked before contact
Upload a campaign list and ConsentIQ returns the people who may lawfully be contacted, then writes opt-ins back to HubSpot, Salesforce, Zoho and other CRMs.
Your team today
Cookies set before anyone agrees
With IQWorks
Cookies scanned and tags gated
The cookie scanner inventories each registered property, banners collect cookie consent, and consent-gated tag integrations hold tags until the visitor agrees.
See it working on your own data
A live walkthrough against your regulations and your systems.
Request DemoProducts for Consent Management
Consent Management Workflow
Register your properties
Add each website or app as a property in ConsentIQ and scan it for cookies.
Register your properties
Add each website or app as a property in ConsentIQ and scan it for cookies.
Define purposes and notices
Set the purposes you collect consent for and bind the notice that Data Principals will see.
Define purposes and notices
Set the purposes you collect consent for and bind the notice that Data Principals will see.
Capture consent
Deploy a popup, hosted page, embed, React SDK or REST API. Each purpose is recorded separately, and each consent gets a signed record.
Capture consent
Deploy a popup, hosted page, embed, React SDK or REST API. Each purpose is recorded separately, and each consent gets a signed record.
Honor it downstream
Write opt-ins back to your CRM, gate marketing tags on consent, and check campaign lists before sending.
Honor it downstream
Write opt-ins back to your CRM, gate marketing tags on consent, and check campaign lists before sending.
Handle changes
Data Principals withdraw or update consent in the preference center, and the dashboard tracks withdrawals and audit readiness.
Handle changes
Data Principals withdraw or update consent in the preference center, and the dashboard tracks withdrawals and audit readiness.
Key Takeaways
- Consent recorded separately for each purpose
- Signed records for refusals as well as acceptances
- Campaign lists checked against consent before contact
- Opt-ins written back to HubSpot, LeadSquared, Salesforce, Zoho, Dynamics 365 and Marketo
- Identifiers masked in the console by default
Consent Management FAQ
HubSpot, LeadSquared, Salesforce, Zoho, Dynamics 365 and Marketo. Opt-ins are matched on email and written back on a reconciliation schedule, and only explicit consent is synced by default.
Through a popup, a hosted consent page with a QR code, an embedded form, the React SDK or the REST API. Capture is locked to each property's registered domain, and CAPTCHA can be switched on.
Yes. ConsentIQ can ask a parent or guardian to verify through DigiLocker that they are an adult before consent is recorded for a child, and a strict setting blocks submission until DigiLocker confirms it.
Yes. It scans each registered property for cookies, shows cookie consent as a banner, floating panel or modal, and holds tags from its consent-gated integrations until the visitor agrees.
The ConsentIQ console shows Data Principals under pseudonymous labels and masks their identifiers by default, and each consent given is kept as a signed record.
Consent Management Resources
Regulations
Free Tools
Comparisons
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IQWorks vs Cookiebot: Consent Management Comparison
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IQWorks vs Osano: Privacy and Consent Platform Comparison
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Glossary
Consent Management
Consent management is the systematic process of obtaining, recording, tracking, and managing individuals' consent for the collection and processing of their personal data in compliance with privacy regulations.
Cookie Consent
Cookie consent is the requirement under privacy laws for websites to obtain user permission before placing non-essential cookies or similar tracking technologies on a user's device.
Privacy Notice / Privacy Policy
A privacy notice is a public-facing document that informs individuals about how an organization collects, uses, stores, shares, and protects their personal data, as required by data protection regulations.
Articles
9 Best Consent Management Platforms for DPDP Act Compliance in 2026
Compare 9 consent management software options for DPDP Act compliance in 2026, including consent records, withdrawals, system sync, pricing, and key differences.
How ConsentIQ Proves Consent Without Storing Personal Data
ConsentIQ stores consent as a signed, hash-only artefact — provable and verifiable in real time, without keeping the data principal's email or phone.
Tamper-Evident Consent: Portable, Verifiable Proof
Proving a consent record is genuine years later: hash-chained audit trails and portable signatures anyone can verify without your platform.