Authority
ICO
Country
United Kingdom
Date Issued
February 29, 2024
Industry
Other
Summary
The ICO issued an Enforcement Notice to Penny Appeal for sending 461,650 unsolicited marketing text messages over ten days to individuals who had never consented to receive such communications. This violated UK GDPR requirements for obtaining prior consent before sending direct marketing messages.
Violation Types
TelemarketingConsentData Processing
Articles Violated
Related Enforcement Actions
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