Authority
ICO
Country
United Kingdom
Date Issued
January 11, 2024
Industry
Food & Beverage
Summary
HelloFresh was fined £140,000 by the ICO for sending 79 million spam emails and 1 million spam texts without proper consent, using misleading opt-in statements that failed to disclose text marketing and improperly bundled consent with age verification. Customers were not provided sufficient information about the marketing communications they would receive.
Violation Types
ConsentTelemarketingTransparency
Articles Violated
Related Enforcement Actions
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